HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo

In Digital OOH By M4G Bureau - November 07, 2022

The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.

Gucci Flora wafts through the air at LAX

In Digital OOH By M4G Bureau - November 04, 2022

Thee larger-than-life displays allow the luxury brand to promote their latest fragrance in direct view of Duty Free

Priyanka and Suresh Raina’s ‘maate’ signs up Laqshya Media Group as its integrated marketing agency

In OOH News By Rajiv Raghunath - November 03, 2022

Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.

Clear Channel Americas partners USO to raise awareness of the sacrifices service members make

In Digital OOH By M4G Bureau - November 02, 2022

The month-long DOOH campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.

Innovations mark Samsung’s global campaign to promote Galaxy Z Flip4 and Galaxy Z Fold4

In Campaigns By M4G Bureau - October 28, 2022

The innovations ranged from folding billboard display to drone show

‘Let’s put pedal to the metal and go fast forward on digital’

In Gallery By - October 27, 2022

Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.

PPDS set to show ‘transformational’ Philips professional displays & solutions at InfoComm Southeast Asia 2022

In OOH Solutions By M4G Bureau - October 27, 2022

PPDS will be showcasing its latest suite of Philips digital signage, professional TV and collaboration-inspired interactive display solutions

Brand spends on OOH will be sustained: Vinkoo Chakraborty, President, Rapport Chrome

In OOH News By Rajiv Raghunath - October 21, 2022

Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming months. Edited excerpts of the interview with Rajiv Raghunath.

‘Fortunate to work for a company that has never rested on its laurels’

In Viewpoints By Rajiv Raghunath - October 21, 2022

NOVUS, an independent media planning and buying agency headquartered in Minneapolis, USA, has had a riveting l business journey since its inception in 1987. From being a top print buyer in North America, the agency has evolved its offerings to deliver customised, fully multichannel media programmes, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Melony Rios, CEO of NOVUS Media talks about the business journey in an interview with Rajiv Raghunath.

McDonald’s launches first 3D holographic display on Clear Channel Singapore bus shelters

In Campaigns By Rajiv Raghunath - October 20, 2022

The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to human eye, thus producing a transparent background.