Robust credit control system is vital for growth: Pawan Bansal

In Viewpoints By M4G Bureau - October 14, 2014

The session by Pawan Bansal, COO - Jagran Engage, at Karnataka Talks OOH emphasised that if credit period is reduced even with low margins, profitability can be increased.

Wall Graffiti Media transforms wall advertising

In OOH News By VJ Media Bureau - October 13, 2014

Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment

Industry leaders present key recommendations at Karnataka Talks OOH! conference

In OOH News By VJ Media Bureau - October 13, 2014

The recommendations were put forth during the course of a brainstorming open house session at the conference

Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:

Outdoor is an ideal media for social communications: Leela Sampangi

In Viewpoints By M4G Bureau - October 11, 2014

Karnataka State AIDS Prevention Society (KSAPS) uses a mix of outdoor formats to connect with the target audiences in the urban and rural sectors

Vodafone showcases winning spirit on OOH

In Campaigns By Bhawana Anand - October 10, 2014

The objective of the campaign was to communicate Vodafone's new offering and in the process activate the dormant subscribers and upscale the ticket (recharge) value per recharge

Times OOH showcases biz at DND Flyway, Delhi Metro Violet Line, Yamuna Expressway

In OOH News By Bhawana Anand - October 01, 2014

The event also highlighted several interesting packages related to these marquee properties in Delhi NCR

Atin OOH ties up with Sri Lankan Airlines for seatback branding

In OOH News By VJ Media Bureau - October 01, 2014

Brings on board Sri Lanka's national mobile service provider Mobitel to advertise on the seatbacks

Vivanta launches strategic OOH campaign in the eastern markets

In Campaigns By Nabamita Chatterjee - September 30, 2014

The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.

GoAir goes outdoor to reinforce market presence

In Campaigns By Jubilee Cardozo - September 25, 2014

The campaign will culminate in mid-October