OMA Australia plans automated transaction platform for outdoor transactions

In OOH News By Preethika Kotian - June 12, 2015

Phase one of the project will include the integration of outdoor inventory, buying and selling, post analysis and billing, etc.

FEPE 56th International Congress opens in Budapest

In OOH News By VJ Media Bureau - June 11, 2015

The Congress has an impressive line-up of speakers from Europe, North America, Africa and Australasia, including media owners, specialist agencies and clients

CaratLane marks a glittering presence in Indore

In Campaigns By Bhawana Anand - June 11, 2015

Laqshya Solutions executed the two-part campaign that included an eye-catching innovation

Vijas Digital: Building on the gains

In OOH News By Rajiv Raghunath - June 05, 2015

Mumbai-based digital printing major Vijas Digital has completed 20 years in business. The firm's directors Jamal Agwan and Altaf Agwan share their perspective on the printing industry's growth opportunities and challenges

TIMDAA gets ISO 27001 certification

In OOH News By Bhawana Anand - June 02, 2015

As per international ISO norms, TIMDAA was examined and audited for 24 mandatory policies and 180 postulates

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

Philips promotes juicer innovatively through street play

In Campaigns By Bhawana Anand - May 28, 2015

Pathfinder organised the onground activity over four weekends at parks and hangout areas in Delhi and Mumbai

Kinetic India is presenting sponsor of OAC 2015

In OOH News By VJ Media Bureau - May 20, 2015

Kinetic India's decision to be the presenting sponsor of OAC 2015 is in keeping with the firm's continued efforts to expand its footprint on the Indian OOH landscape while adhering to the highest standards set by Kinetic Worldwide.

Vodafone chugs into Udaipur railway station with elaborate branding

In Campaigns By VJ Media Bureau - May 18, 2015

The telecom major has taken up extensive media at the Udaipur station for a quarter beginning April 1 and would consider extending the branding period if the business demands it.

Skype dials into OOH to promote new offering among Indian audience

In OOH News By Bhawana Anand - May 13, 2015

The campaign has been executed by Avenir Brand Connect.