Vodafone chugs into Udaipur railway station with elaborate branding
By VJ Media Bureau - May 18, 2015
The telecom major has taken up extensive media at the Udaipur station for a quarter beginning April 1 and would consider extending the branding period if the business demands it.
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Vodafone India has carried out extensive branding of its offerings at the busy railway station of Udaipur, a place that sees large movement of tourists and other travellers. The branding has been executed by Kinetic India.
Vodafone India has taken up a whole gamut of media at the Udaipur station for a quarter beginning April 1 and would consider extending the branding period if the business demands it.
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Commenting on the campaign, Amit Bedi, Business Head, Vodafone Rajasthan, told Outdoor Asia, that "Brand Vodafone prides itself on providing a differentiated customer experience to its consumers at all times. As a part of this engagement, we also evaluated Udaipur railway station as a key location in the state where we wanted to build our brand presence. Udaipur is an important tourist and business gateway into the state and was a natural choice. We have chosen to brand the station through various mediums like unipoles, lollypops, pole kiosks and the like to gain maximum eyeballs and consumer attention towards our brand.â€
Udaipur lies on a vast rail network that connects it to major cities such as Jaipur, Delhi, Kolkata, Indore, Mumbai and Kota. The famous'Palace of Wheels' makes a scheduled stop in Udaipur.