Advertising industry can significantly add to Railways' revenues: Suresh Prabhu

In OOH News By Rajiv Raghunath - July 09, 2015

An exclusive interview with Union Railway Minister Suresh Prabhu

Srishti Communications grows market presence with ad rights at New Delhi Rly Stn

In OOH News By VJ Media Bureau - July 09, 2015

The OOH firm recently bagged the ad rights on the Paharganj side of New Delhi Railway Station in an open tender for a period of three years

Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course

In OOH News By VJ Media Bureau - July 08, 2015

Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related

Srishti Group bags ad rights at Belgaum, Hospet & Hubli rly stations

In OOH News By VJ Media Bureau - July 07, 2015

Founder Director S Kumar says the win deepens Srishti Group's footprints in the South, especially in Tier II & III cities where business growth opportunities are growing

Smita Jha to set the tone for OAC 2015 deliberations

In OOH News By VJ Media Bureau - July 07, 2015

Smita leads the Entertainment & Media Practice at PwC India. She has over 21 years of media experience in this sector and leads projects in consulting relating to strategy -- entry, growth & expansion, business planning, operational efficiencies, cost reduction and regulation for media companies.

Zoom TV projects big picture on Mumbai streets

In Campaigns By VJ Media Bureau - July 07, 2015

Bright Outdoor Media has executed the campaign in Mumbai, using a mix of hoardings, bus shelters, bus back panels and platform boards

OAC 2015 to feature all new StreetTalk OOH Thought Leaders Contest

In OOH News By VJ Media Bureau - July 06, 2015

Attractive prizes to be won; Also, first 200 delegates registered to attend OAC 2015 will receive Rs 500 worth gift vouchers or Rs 500 cashback via PayTM

Signpost India wins rights on 98 prime bqs in Bhopal

In OOH News By VJ Media Bureau - July 06, 2015

Signpost India has signed an exclusive 8-year contract with Bhopal City Link Ltd (a subsidiary of Bhopal Municipal Corporation) for the 98 bqs

99Acres.com looks to rebuild OOH presence

In OOH News By Bhawana Anand - July 06, 2015

After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.

Orange Innovations boards Shatabdi trains with innovative media

In OOH News By Preethika Kotian - July 02, 2015

Northern Railway awarded the contract to Orange Innovations to install LCD screens on seat-backs of Shatabdi trains with the express purpose of offering high quality infotainment to passengers travelling on the premier trains. The screens also double up as OOH media for advertising.