HDFC Life’s Captain Life makes presence at Comic-Con Bengaluru

In Campaigns By M4G Bureau - February 03, 2018

The brand partnered with Comic-Con Bengaluru to further cement the brand’s commitment to demystify the insurance category

National specialist agency heads to address Karnataka Talks OOH

In OOH News By M4G Bureau - February 02, 2018

The conference will feature a panel discussion on ‘What will it take for brands to plan big for Karnataka OOH’, addressed by Abhijit Sengupta, CEO, OAP; Atul Shrivastava, Group CEO, Laqshya Media Group; Fabian Trevor Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Services

Union Budget 2018-19 thrust on rail, aviation infra augurs well for OOH

In OOH News By M4G Bureau - February 02, 2018

The Budget has proposed an allocation of record Rs 1.48 trillion for Indian Railways to raise its carrying capacity and improve the train travel experience, and proposed to expand airport capacity five times

Punjab media owners disappointed with new draft ad policy

In OOH News By Bhawana Anand - February 02, 2018

Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders

Fortune boards DMRC Line 5, 6 to promote ‘fresh atta’

In Campaigns By M4G Bureau - February 02, 2018

The brand has opted for train wrap and in-train branding to promote its flour product. The creatives on the inside train panels focus upon the healthy ingredients of the offering

Amazon Prime Video takes thriller ‘Breathe’ to the streets

In Gallery By M4G Bureau - February 01, 2018

Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive

Amazon Prime Video takes thriller ‘Breathe’ to the streets

In Campaigns By M4G Bureau - February 01, 2018

Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive

Suresh Balakrishna to speak on Karnataka OOH growth drivers

In OOH News By M4G Bureau - February 01, 2018

Suresh Balakrishna, CEO, South Asia and Middle East, Kinetic Advertising India Private Limited, will speak on the theme of ‘‘What pulls brand advertisers to Karnataka OOH’'

BBMP permits temporary hoardings at a nominal fee

In OOH News By M4G Bureau - February 01, 2018

Those seeking to install temporary hoardings can approach the concerned BBMP zonal office and apply for permission by paying a nominal fee. The corporation has given the charge of eight BBMP Zones to Joint Commissioners to control the mushrooming illegal flex banners in the city

Bullseye Media takes up ‘Powered By’ sponsorship of Karnataka Talks OOH

In OOH News By M4G Bureau - January 31, 2018

Karnataka Talks OOH Conference 2018 will be addressed by Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers