Amazon Prime Video takes thriller ‘Breathe’ to the streets
by M4G Bureau | Feb 01, 2018
Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive
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Amzon Prime Video creates Breathe-less OOH branding
The OTT platform develops cluster branding to promote their new show ‘Breathe’
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Amzon Prime Video brings the flavor of the show live on OOH
The brand interestingly catches the masses’ attention via on-ground deployment
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Amazon Prime Video builds suspense in the mall
Ideated by Rapport WW, an accident like scenario was created to build curiosity
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