Bandhan Bank turns Kolkata to a blue city for their launch

In Campaigns By Nabamita Chatterjee - September 04, 2015

The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.

DDB MudraMax (North) makes three senior appointments for Out of Home & Experiential Offering team

In OOH News By Nabamita Chatterjee - August 26, 2015

All the three members have got vast experience in brand building and OOH media.

Kinetic launches in Russia, Ilya Cheredin appointed as CEO

In OOH News By VJ Media Bureau - August 21, 2015

Kinetic Russia will be headed by CEO Ilya Cheredin, who joins the company from Poster Group, where he has worked for more than 20 years.

Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course

In OOH News By VJ Media Bureau - July 08, 2015

Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related

DDB MudraMax-Media appoints Gerald Roche as Sr VP

In OOH News By VJ Media Bureau - June 04, 2015

Gerald has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades

Diesel makes a splash at vantage points in Delhi

In Campaigns By Bhawana Anand - April 30, 2015

Diesel has reached out to highly-educated, fashion conscious youth in the 16-35 age group by executing the campaign on JCDecaux's CityLights media

56th FEPE Annual Congress to be held in Budapest during June 10-12

In OOH News By VJ Media Bureau - April 17, 2015

The Congress will feature two days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on OOH and wider media and advertising industry insights. The Congress will also have an expo.

Kavita Sadana appointed as Group Account Director, DDB MudraMax

In OOH News By VJ Media Bureau - April 14, 2015

Sadana has worked for over two decades with leading organisations in domains like media publishing, entertainment and advertising

JCDecaux India turns the spotlight on its'CityLights' network

In OOH News By Bhawana Anand - April 08, 2015

JCDecaux Street Furniture Media Offer 2015 lets brands choose the most appropriate solutions depending on their communication objective

Portea Medical builds looming presence in the outdoor

In Campaigns By VJ Media Bureau - March 12, 2015

Kinetic India has executed the 4-city campaign. The brand's OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads, toll gate points, corporate hubs, major residential apartments and corridors connecting IT hubs and CBDs.