Prysm introduces interactive, single panel large-format LPD 6K display to India

In OOH Solutions By M4G Bureau - September 03, 2018

The solution is helping to define a new category of interactive large-format single panel displays, with bezel-free viewing above 100 inches, with screen sizes available at 190 and 135 inches

TDI International bags Chennai airport media rights

In OOH News By M4G Bureau - August 28, 2018

The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years

Havells makes an electrifying presence in Gurugram

In Campaigns By M4G Bureau - August 28, 2018

The brand has opted for an innovative display to promote its lighting product Tim Clipon LED Panel in Gurugram’s Cyber Park

Samsung Galaxy Note9 dazzles on OOH

In Digital OOH By M4G Bureau - August 14, 2018

New York, London & Moscow iconic digital OOH sites display the newly launched smart phone from Samsung in high-traffic areas

“We are open to formats that break the clutter”

In Viewpoints By Ria Banerjee - July 23, 2018

Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.

‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

Delhi HC mandates FIITJEE to display disclaimer with Metro station branding

In OOH News By M4G Bureau - July 12, 2018

Further, the disclaimer is to be displayed in the same font, colour and size as that of the FIIT-JEE brand display at the Metro station

Netflix asserts leadership via OOH in Hollywood

In OOH News By M4G Bureau - July 03, 2018

The company will reportedly soon own up to 35 billboard displays on roughly two dozen structures along West Hollywood's famed Sunset Strip

Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport

In Campaigns By M4G Bureau - June 26, 2018

The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates

‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

In Gallery By M4G Bureau - June 20, 2018

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game