OLX talks about users' success stories through OOH

In Campaigns By Bhawana Anand - October 17, 2014

For the campaign nine OLX users narrated their success stories, which were displayed on the outdoor properties across Bangalore. This also reached a larger audience via user's social media pages

Sony Bravia 4K Series delivers live experience in the outdoor

In OOH News By Nabamita Chatterjee - October 16, 2014

Laqshya Live Experiences executes launch activation of the series at 22 malls in cities like New Delhi, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Bengaluru, Hyderabad and Cochin

OMANZ expects strong growth in H2 2014

In Digital OOH By VJ Media Bureau - October 16, 2014

The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up 21% on Q3 2013.

Pepperfry engages travellers with furniture lounges at domestic airports

In Campaigns By Bhawana Anand - October 14, 2014

The online store creates visibility through its Pepperfry Furniture Lounges at three domestic airports, where travellers can experience the furniture and avail discounts during the festive season.

Robust credit control system is vital for growth: Pawan Bansal

In Viewpoints By M4G Bureau - October 14, 2014

The session by Pawan Bansal, COO - Jagran Engage, at Karnataka Talks OOH emphasised that if credit period is reduced even with low margins, profitability can be increased.

Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul

In Viewpoints By M4G Bureau - October 14, 2014

During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.

Wall Graffiti Media transforms wall advertising

In OOH News By VJ Media Bureau - October 13, 2014

Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment

Vodafone launches hunt for perfect face for OOH campaign via Selfie competition

In OOH News By Bhawana Anand - October 13, 2014

The social media powered contest is running in cities like Pune, Nashik, Aurangabad, Solapur, Kolhapur, Goa, Amravati, Nanded, and Nagpur and Vasai

Industry leaders present key recommendations at Karnataka Talks OOH! conference

In OOH News By VJ Media Bureau - October 13, 2014

The recommendations were put forth during the course of a brainstorming open house session at the conference

Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview: