Spotlight on Lakshadweep likely to boost tourist arrivals at Agatti airport

In OOH News By Rajiv Raghunath - January 10, 2024

Srishti Communications bullish on media business prospects at the airport

‘DOOH presents a compelling case for brands to invest more’

In Digital OOH By Rajiv Raghunath - January 09, 2024

Haresh Nayak, Founder & CEO, Connect OOH Inc. says that DOOH's dynamic, targeted, and measurable nature aligns with modern marketing needs, attracting brands seeking interactive, data-driven, and engaging advertising solutions.

‘DOOH is giving clients greater options’

In OOH News By Rajiv Raghunath - January 08, 2024

Atul Shrivastava, Group CEO, Laqshya Media Group expects double-digital growth in the current year

‘OOH advertisers are growing in number’

In Digital OOH By Rajiv Raghunath - January 05, 2024

Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand

UK OOH specialist 75Media appoints Matt Connolly as Financial Controller

In Digital OOH By M4G Bureau - January 04, 2024

Paul Inman, MD, 75Media, says: “As we scale up it makes sense to bring in more specialists to free up other senior staff to do what they do best.”

Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign

In Campaigns By M4G Bureau - January 04, 2024

Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

‘We can expect to see 12-15% increase in business’

In OOH News By Rajiv Raghunath - January 02, 2024

Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process

Posterscope India makes waves with ‘Aquaman and the Lost Kingdom’ innovation in the sea

In Digital OOH By M4G Bureau - December 29, 2023

“We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city,” says Posterscope India MD Imtiyaz Vilatra

Air India draws attention to its flights connecting 230 European destinations

In Campaigns By M4G Bureau - December 26, 2023

The campaign is timed with the holiday season

‘OOH growth expectations leaning towards double-digit’

In OOH News By Rajiv Raghunath - December 26, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact across various categories