Air India draws attention to its flights connecting 230 European destinations
By M4G Bureau - December 26, 2023
The campaign is timed with the holiday season
Even the airliner Air India undergoes a major makeover with a new brand identity, restyled crew uniform, launch of new flight routes connecting with great many more cities within the country and the overseas, a campaign was launched by the carrier to draw attention to its connectivity to 230 destinations in Europe.
![OOH Campaign](http://www.media4growth.com/public/uploads/editor/2023-12-26/1703573042.jpg)
The Air India campaign was unveiled in the busy season as people head for exotic destinations for the year-end vacation. The outdoor campaign was highly visible on the streets of Mumbai, especially along Western Express Highway.