DMRC promotes environment awareness among school kids

In OOH News By M4G Bureau - June 06, 2018

The transit authority conducted a storytelling show inside the metro train to create awareness about the World Environment Day

‘Malpractice by site owner a blot on industry image’

In OOH News By Bhawana Anand - June 05, 2018

Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed

Vodafone waves red flag to commuters crossing rail tracks

In Gallery By M4G Bureau - June 04, 2018

Conducted at 14 suburban stations in Mumbai, the campaign aims to sensitise people on the hazards of taking shortcuts by crossing rail tracks

Ocean Outdoor acquires Scotland’s Forrest Media

In OOH News By Rajiv Raghunath - June 04, 2018

The deal expands Ocean’s national footprint and enhances its position as a leading large format DOOH operator in the UK, with an offering which will now include Edinburgh and Glasgow

SDMC Dy. Commissioner Prem Shankar Jha to address OAC 2018

In OOH News By M4G Bureau - June 04, 2018

Prem Shankar Jha will be speaking on the theme of ‘How OOH can transform the urban landscape’ at the 14th Outdoor Advertising Convention (OAC) which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28 this year

Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018

In Research By M4G Bureau - June 04, 2018

Time spent at the cinema increased 3% between 2011 and 2018 as cinema owners have invested in more screens and a better experience for visitors

Ajanta Advertisers adds Bhubaneshwar Airport in media bouquet

In OOH News By Bhawana Anand - June 04, 2018

The company will be handling the advertising rights for a period of 10 years

Vodafone red flags rail commuters on crossing tracks

In Campaigns By M4G Bureau - June 04, 2018

The campaign was conducted at 14 suburban stations in Mumbai to sensitise people on the hazards of taking shortcuts by crossing rail tracks

‘DOOH campaigns ensure strong brand recall’

In Viewpoints By Ria Banerjee - June 02, 2018

McNROE Consumer Products, a Kolkata based FMCG firm, has demonstrated a keen interest in using digital and other innovative OOH formats. Srinath Balakrishnan, Senior Brand Manager, McNROE Consumer Durables shares his perspectives on OOH advertising.

#UndoTheDamage says Vital Strategies this World No Tobacco Day

In Gallery By M4G Bureau - June 01, 2018

Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby