‘DOOH revenue growth will outpace all other media’

In Viewpoints By Rajiv Raghunath - November 19, 2018

Bill Fordyce, CEO of Dubai-based BackLite Media, talks about the shape of things to come in the Gulf market, especially on the DOOH front

IOAA assures key support to Punjab players on tax & payment issues, neutralising illegal media

In OOH News By Bhawana Anand - November 19, 2018

IOAA organised a meeting in Zirakpur, Punjab with media owners operating in Punjab where the participants highlighted the various issues that have affected the local OOH business

Another kind of Dutch courage?

In Gallery By M4G Bureau - November 16, 2018

As part of a unique and cheeky campaign rolled out in the Netherlands, Pepsi encouraged people to take a blind taste test comparing Coke and Pepsi

Pepsi uncorks blind taste test in Netherlands

In Campaigns By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising

UK’s Open Outdoor Media secures £1m funding

In OOH News By M4G Bureau - November 16, 2018

The funding will help the firm to secure additional advertising sites

Laqshya Media Group ties up with Comkeys to bring Mediakeys to India

In OOH News By Shradha Mishra - November 15, 2018

The strategic alliance will leverage Mediakeys’ international operations and Laqshya Media Group’s strong footing and rich experience in Indian markets

Delhi media owners raise red flag on property tax, high tender fee 

In OOH News By Bhawana Anand - November 15, 2018

The IOAA North India Chapter in its meeting held in Delhi on Nov 14 called for representations to be made to SDMC to alleviate the industry concerns

IIT Delhi escalates station branding issue to Ministry of Housing & Urban Affairs

In OOH News By M4G Bureau - November 14, 2018

IIT-D has requested the ministry to permit either use of IIT Delhi name or that of the coaching centre on the Metro station signage

‘Global brands seek more creative use of OOH’

In Viewpoints By Bhawana Anand - November 12, 2018

Anita Nayyar, CEO - India & South Asia, Havas Media Group and CEO - Havas Group, North India shares her perspectives on the key factors that will induce global brands to go big on Indian OOH canvas

OPPLE Lighting unveils new LED Utility 2 HV strip lights

In OOH Solutions By M4G Bureau - November 06, 2018

Its optical material is of high-quality PVC with good flexibility in shape which helps in easy application