Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

In OOH News By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats

We can now see an exciting new horizon for OOH: WOO President

In OOH News By M4G Bureau - June 12, 2024

Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the polls, boosting political advertising.

DDB Mudra Group boosts strategic leadership – Appoints Shashank Lanjekar as National Strategy Head

In OOH News By Sakshi Sanghavi - June 11, 2024

He brings an experience of 25+ years in the industry

'Data, tech, creativity power OOH transformation'

In OOH News By Vasant Jante - June 10, 2024

Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong

‘Customisation drives better brand recall & results for campaigns’

In Viewpoints By M4G Bureau - April 04, 2024

Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.

Spotlight on Lakshadweep likely to boost tourist arrivals at Agatti airport

In OOH News By Rajiv Raghunath - January 10, 2024

Srishti Communications bullish on media business prospects at the airport

‘Cost alone can’t be a consideration when choosing a digital display solution’

In Viewpoints By M4G Bureau - November 28, 2023

Pankaj Bellad, Business Head – LOGIC asserts why it’s important for buyers to understand all the critical aspects of a digital display solution to get the best long-term returns on their investments, in this exclusive conversation as part of the ‘Insights @ Digital X’ series presented by DDX Asia.

Royal Challenge Packaged Drinking Water unveils large anamorphic 3D displays of Virat Kohli

In Campaigns By M4G Bureau - November 07, 2023

On the occasion of the cricketer’s 35th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher avatar.

Enrique Tomas chooses nsign.tv for its new vending machines at Barcelona Airport

In OOH News By M4G Bureau - September 25, 2023

The Catalan ham chain relies on multi-award-winning digital signage software for new vending models.

Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study

In Digital OOH By M4G Bureau - May 22, 2023

The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion