Kedar Ravangave, Head – Marketing, Brand & Category Amazon India to speak at OAC 2024 in Bengaluru

In OOH News By M4G Bureau - June 11, 2024

Kedar Ravangave will address the convention on the theme: ‘Unboxing OOH for great brand outcomes’

The now, next, and wondrous future of OOH

In OOH News By Vasant Jante - June 11, 2024

Innovation expert Dino Burbidge speaks the ever-evolving landscape of OOH advertising, powered by interactive technologies

Amit Sinha, Associate Director - Brand & Marketing, PNB MetLife India Insurance joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 10, 2024

“OAA is doing a wonderful job in recognising and celebrating outstanding creativity & innovation in the OOH domain,” says Amit Sinha.

Retail media is revolutionising DOOH advertising

In OOH News By Vasant Jante - June 06, 2024

Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong

I&B Ministry mandates self-certification by advertisers, agencies before publishing all advertisements

In OOH News By M4G Bureau - June 05, 2024

While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the Ministry’s press release.

Avail the Early Bird advantage, register as delegate to OAC 2024 before June 15

In OOH News By Sakshi Sanghavi - June 05, 2024

OAC 2024 will be held at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27

Top OOH firm Coral Media takes up ‘Powered By’ sponsorship of OAC 2024

In OOH News By Sakshi Sanghavi - June 04, 2024

“We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India,” says Lekshumanan Annamalai, Co-founder and CEO of Coral Media

‘Blend creativity, design with strategic planning, data-driven decision-making’

In OOH News By M4G Bureau - June 04, 2024

Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH advertising.

Aatika Ansari, Head of Marketing and Digital, Pernod Ricard India, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 31, 2024

“OAA strives to recognise good creative work,” says Aatika

Experiential advertising is the future

In Viewpoints By - May 31, 2024

Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising in major markets.