Next Stop: Innovation! Elevating bus shelters with LED display technology

In OOH Solutions By Sakshi Sanghavi - April 11, 2024

Xtreme Media revolutionises urban transit in Guwahati with smart LED displays at bus depots, in association with Prodigy Communications and Marketing Pvt Ltd

Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - April 10, 2024

Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva

Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach

In Viewpoints By Rajiv Raghunath - April 08, 2024

Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.

Daawat rolls out multi-city campaign with the ‘Chunoge toh farq dikhega’ proposition

In Campaigns By Sakshi Sanghavi - April 01, 2024

Khushi Advertising executed the innovative campaign

Publicis India appoints Aman Mannan and Shitu Patil as Joint National Creative Directors

In OOH News By Sakshi Sanghavi - March 28, 2024

The agency reaffirms the commitment to foster innovation and delivering exceptional creative solutions across its brand portfolio

UB Media takes up title sponsorship of Canadian Out-of-Home Awards 2024

In OOH News By Rajiv Raghunath - March 27, 2024

We are thrilled to once again play a significant role in driving innovation and progress in Canada, says Michael Minicucci, President & CEO of UB Media

Eveready Ultima innovation dominates media at Kolkata's Maa Flyover

In OOH News By Sakshi Sanghavi - March 26, 2024

The innovation executed by GroupM

What automation & programmatic mean for OOH

In OOH News By Rajiv Raghunath - March 20, 2024

Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum

Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate

In OOH News By Rajiv Raghunath - March 19, 2024

Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry

Collaborate, innovate, and adapt to the changing landscape: Chris Botha

In OOH News By Rajiv Raghunath - March 18, 2024

Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a Pacific island, urging industry leaders to collaborate and innovate in the evolving landscape of South Africa's media industry.