Origins Advertising ties up with BroadSign International for DOOH software

In OOH News By Preethika Kotian - July 16, 2015

Origins Advertising is incorporating the global player's automated software platform into the OOH firm's LED screen based digital signage network and will handling the Indian execution of BroadSign International's deployments

There is scope to more than double the base of advertisers: Abhay Mishra

In Viewpoints By M4G Bureau - July 13, 2015

Abhay Kumar Mishra, CEO, Mumbai Metro One Pvt Ltd, shares his thoughts on OOH advertising on the Metro network in an interview to Rajiv Raghunath. Mishra is a visionary leader with 34 years of rich experience in the real estate and infrastructure sectors. Prior to joining Reliance, he was associated with Emaar MGF Land Pvt. Ltd as COO-Special Projects in Real Estate Sector. In 2013, he Mishra joined Reliance and is leading its Metro business with great business acumen and astute leadership. Edited excerpts of the interview:

Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course

In OOH News By VJ Media Bureau - July 08, 2015

Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related

Mauricio Sabogal to speak at OAC 2015

In OOH News By VJ Media Bureau - June 30, 2015

Mauricio Sabogal, Global CEO, Kinetic Worldwide, will speak on the theme'Are Digitally Empowered Consumers Changing OOH Environments Globally?'

Chennai Metro Rail will create new OOH opportunities in the city

In OOH News By VJ Media Bureau - June 29, 2015

The first stretch of the network connects Alandur in the southern Chennai with Koyambedu, the hub that connects to the northern parts of the city. The 10-km stretch is entirely built overhead.

Network Media Solutions calls the tune on Mumbai local trains

In OOH News By Kristle Vaz - June 19, 2015

The firm has introduced jingles on local trains that communicate both advertising and social messages

Network Media Solutions crafts innovative media at Goa beaches

In OOH News By Kristle Vaz - June 12, 2015

The firm is augmenting the life guard services at the Goa beaches, creating in its wake attractive media for advertising

Kinetic India partners IHF to get smokers to'kick the butt'

In Campaigns By Bhawana Anand - June 09, 2015

Kinetic India found unique ways to sensitise cigarette smokers in Delhi, Mumbai & Pune

Kinetic India is presenting sponsor of OAC 2015

In OOH News By VJ Media Bureau - May 20, 2015

Kinetic India's decision to be the presenting sponsor of OAC 2015 is in keeping with the firm's continued efforts to expand its footprint on the Indian OOH landscape while adhering to the highest standards set by Kinetic Worldwide.

Foray into new areas to grow TN OOH business: Ranadeb Paul

In OOH News By Soneeta Sethi - May 11, 2015

Infrastructure projects, digital media can provide the growth impetus, said Paul while addressing the session'Are there new & emerging OOH opportunities in Chennai and rest of Tamil Nadu'