‘OOH is an important channel to connect with corporate audiences’

In Gallery By - January 09, 2024

MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.

Air India draws attention to its flights connecting 230 European destinations

In Campaigns By M4G Bureau - December 26, 2023

The campaign is timed with the holiday season

Connect Network launches Immersive, transforming cinema planning

In OOH News By M4G Bureau - December 22, 2023

The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning

Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum

In OOH News By M4G Bureau - December 19, 2023

At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers

We believe in the might of DOOH: Junaid Shaikh

In Gallery By - November 29, 2023

Junaid Shaikh, Managing Director, Roshanspace speaks about the company’s newly launched iconic ProDigi TWINN on the busy BKC-Chunabhatti connector in Mumbai, in conversation with Mohit Manghnani.

Accountability, addressability, attribution key to OOH success: Sheila Shanmugam

In OOH News By Rajiv Raghunath - November 07, 2023

Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali

DOOH establishes emotional connection with audiences: Fernando Vizcaino

In Digital OOH By M4G Bureau - November 03, 2023

Fernando Vizcaíno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain

Moving Walls launches Moving Hearts to connect social causes to OOH media

In OOH News By M4G Bureau - November 03, 2023

“With Moving Hearts, we bring social sustainability to the forefront of our work in the DOOH ecosystem,” says Srikanth Ramachandran Group CEO of Moving Walls

Pikasso Jordan teaming up with Carrefour to launch Supermarket 2m2 Network

In Digital OOH By Rajiv Raghunath - November 02, 2023

Aseel Qtaish, Country MarCom Manager and Communication & Marketing - Carrefour Jordan says, “The Supermarket 2m2 Network Carrefour is a powerful platform that will enable brands to connect with our shoppers in a dynamic and engaging manner, right at the doorstep of our stores.”

Madison Media, PMG bat with Polycab India to build brand fame at ICC World Cup 2023

In OOH News By M4G Bureau - October 26, 2023

It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council: Nilesh Malani, Executive President and CMO, Polycab India