Results For "Media"
2878 News Found
OLX talks about users' success stories through OOH
In Campaigns By Bhawana Anand - October 17, 2014
For the campaign nine OLX users narrated their success stories, which were displayed on the outdoor properties across Bangalore. This also reached a larger audience via user's social media pages
Dollar creates 360 degree outdoor during Durga Puja
In Campaigns By Nabamita Chatterjee - October 17, 2014
The leading innerwear brand worked with MOMS (Madison Outdoor Media Solution Pvt.Ltd.) for the OOH executions along with local vendors to create high recall value for the brand during the festive season.
Zee Studio rolls out'See it all' campaign
In Campaigns By Jubilee Cardozo - October 16, 2014
Bright Outdoor Media executed the 10-day campaign in Mumbai
OMANZ expects strong growth in H2 2014
In Digital OOH By VJ Media Bureau - October 16, 2014
The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up 21% on Q3 2013.
Wall Graffiti Media transforms wall advertising
In OOH News By VJ Media Bureau - October 13, 2014
Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment
Vodafone launches hunt for perfect face for OOH campaign via Selfie competition
In OOH News By Bhawana Anand - October 13, 2014
The social media powered contest is running in cities like Pune, Nashik, Aurangabad, Solapur, Kolhapur, Goa, Amravati, Nanded, and Nagpur and Vasai
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
Outdoor is an ideal media for social communications: Leela Sampangi
In Viewpoints By M4G Bureau - October 11, 2014
Karnataka State AIDS Prevention Society (KSAPS) uses a mix of outdoor formats to connect with the target audiences in the urban and rural sectors
Karnataka Talks OOH! begins today
In OOH News By VJ Media Bureau - October 09, 2014
The conference will bring senior government officials, media owners, brand marketers, OOH specialist agencies, and other key stakeholders of the industry on a common platform to discuss and identify new ways to'Accelerating Karnataka OOH Industry Growth'
Laqshya Solutions creates dramatic OOH campaign for Flipkart's biggest sale
In Campaigns By Bhawana Anand - October 08, 2014
The campaign set off much discussion across media and e-commerce circles