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‘OOH should give brands innovative, iconic, interesting experience’
In Gallery By - December 04, 2017
Dhiraj Kapoor, Head – BTL, Intex Technology India, speaks on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space
Creative Designers bags ABP Brand Excellence Award in OOH category
In OOH News By M4G Bureau - December 04, 2017
The award has been conferred upon the Jalandhar-based media owning firm for its marketing achievements; Creative Designers resolves to raise its performance benchmarks to compete more strongly in the market
Aditya Birla Capital positions itself as the ABC of all money matters
In Gallery By M4G Bureau - November 24, 2017
Planned and executed by The Social Street, the campaign was rolled out in 15 cities with more than 300+ high Impact sites adding up to more than 2.5 lakh sq. ft. wherein the Mumbai plan included the most iconic landmark sites like Patel Bridge and Bandra ROB
Aditya Birla Capital positions itself as the ABC of all money matters
In Campaigns By M4G Bureau - November 24, 2017
Planned and executed by The Social Street, the campaign was rolled out in 15 cities with more than 300+ high Impact sites adding up to more than 2.5 lakh sq. ft. wherein the Mumbai plan included the most iconic landmark sites like Patel Bridge and Bandra ROB
‘OOH should give brands innovative, iconic, interesting experience’
In OOH News By Bhawana Anand - November 21, 2017
Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space
Ocean Outdoor study reveals strong brand building power of full motion DOOH
In Digital OOH By M4G Bureau - November 20, 2017
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan
DOOH market expected to exceed more than US$ 5 Billion by 2022
In Research By M4G Bureau - November 15, 2017
Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow
Urban design expert Manu Mahajan to speak at Delhi NCR Talks OOH Conference
In OOH News By M4G Bureau - November 15, 2017
Manu has more than 15 years of consulting experience in projects of Urban Design, Heritage Management and urban planning projects. He will be addressing the conference on the theme ‘How OOH industry could play a catalytic role in urban renewal & beautification’
New Daktronics Media Kit offers unlimited customizable messaging options
In Digital OOH By M4G Bureau - November 14, 2017
By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation
Govt plan to set up 100 new airports will further augment airport media opportunities
In OOH News By M4G Bureau - November 13, 2017
Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations