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HERE advances location data science for ad ecosystem
In Digital OOH By M4G Bureau - June 18, 2018
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
Punjab Govt directs ULBs to step up outdoor media tendering process
In OOH News By Bhawana Anand - June 11, 2018
The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options
KPMG India Media & Entertainment Head Girish Menon to speak at OAC 2018
In OOH News By M4G Bureau - June 08, 2018
Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions
Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018
In Research By M4G Bureau - June 04, 2018
Time spent at the cinema increased 3% between 2011 and 2018 as cinema owners have invested in more screens and a better experience for visitors
Blow hot, blow cold -- depending on the season
In Research By M4G Bureau - May 25, 2018
Findings from one research suggest that consumers respond more positively to emotionally warm messages if they are feeling physically cold, and emotionally cold messages if they are feeling physically warm
ITW Consulting appoints Navneet Sharma as President, International Strategy, Sales & IP Development
In OOH News By M4G Bureau - May 19, 2018
With more than 2 decades of experience, he has been developing revenue streams, managing sports franchisees and leagues, working with Athletes, executing global sports properties
‘We have a non-traditional approach to OOH’
In Viewpoints By Bhawana Anand - May 12, 2018
Vikas Agarwal, General Manager, OnePlus India says that areas frequented by the brand’s target audience are quite consistent and so the spends will only increase if there are more such locations
‘More the spends on OOH, better the returns’
In Research By M4G Bureau - May 09, 2018
OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA
Agra MC follows Delhi in making ground for unipoles
In OOH News By Bhawana Anand - May 07, 2018
The civic body hopes to mop up much more revenues through this initiative in order to achieve its annual advertising revenue target of Rs 25 crore; plans are afoot to strictly regulate rooftop media
‘Interactivity will make OOH even more relevant’
In Viewpoints By Bhawana Anand - May 05, 2018
Emraan Kureshi, Founder & MD, Active Media Innovations, the firm behind many OOH innovations, talks about the innovation imperative.