Data will drive spends: Shalini Kumar

In OOH News By Bhawana Anand - March 04, 2019

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28th

Alita Battle Angel unleashed over city scape

In Campaigns By M4G Bureau - February 20, 2019

Active Media Innovations promotes Fox Star Studios’ Alita Battle Angel through tall building wraps and wall paintings in city arterial routes

MTV India takes live show to a new high

In Gallery By Bhawana Anand - November 02, 2018

Zenith OOH creates two striking innovations in Mumbai

Ashirvad Pipes reinforces OOH presence in Bihar, Jharkhand markets

In Campaigns By M4G Bureau - November 02, 2018

Sri Garima Publicity executed the campaign, with notable innovations

MTV India takes live show to a new high

In Campaigns By Bhawana Anand - October 31, 2018

Zenith OOH creates two striking innovations in Mumbai

IKEA leaves everyone spellbound in Hyderabad

In Campaigns By Bhawana Anand - August 10, 2018

The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands

Adidas launches another set of innovations to promote FIFA

In Campaigns By M4G Bureau - July 12, 2018

The innovative campaign has been launched to celebrate the 2018 Football World Cup

Prashant Peres elevated as Sr Director - Chocolate Equity & Innovations, AMEA, Mondelez International

In OOH News By M4G Bureau - May 18, 2018

Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India

‘Interactivity will make OOH even more relevant’

In Viewpoints By Bhawana Anand - May 05, 2018

Emraan Kureshi, Founder & MD, Active Media Innovations, the firm behind many OOH innovations, talks about the innovation imperative.

Colors Tamil casts the big picture on OOH canvas

In Campaigns By M4G Bureau - May 02, 2018

MOMS Outdoor Media Solutions planned and executed the GEC brand’s launch campaign that marked a variety of innovations and innovative formats