Cadbury Maha Pack goes big on outdoor

In OOH News By Satarupa Chakraborty - August 17, 2016

Cadbury Maha Pack rolls out a launch campaign involving traditional formats and innovations through outdoor in Mumbai.

Airtel's 3D holographic promotion with Kabali shakes up the industry!

In Campaigns By Daya Kingston - August 17, 2016

The van toured 40 theatres, two beaches and 20 hotspots in Tamil Nadu and attracted a huge crowd which gave them good mileage. The innovation garnered attention from national and international media such as the BBC, CNN-IBN, NDTV and others.

DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016

In Digital OOH By Nabamita Chatterjee - August 16, 2016

The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.

Kabali roars on Mumbai streets

In Campaigns By Satarupa Chakraborty - August 11, 2016

As part of Kabali's promotion, premium cars and walls of Mumbai were adorned with actor Rajnikanth's branding.

Madison Media wins Media AOR for Timesjobs.com

In OOH News By VJ Media Bureau - August 09, 2016

India's foremost media agency will execute major innovations for TimesJobs.com, one of India's leading online career solution platform.

Ice Age comes alive on streets of Mumbai

In OOH News By Satarupa Chakraborty - July 19, 2016

The movie Ice Age was promoted through installations of life-size movie characters on Mumbai streets along with some motion-censored snowfall experiences at all PVR multiplexes across the city.

Posterscope India uses"pixel-led technology” for Hitachi Refrigerator OOH campaign

In Campaigns By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

TATA Salt's eye catchy innovation at Kumbh Mela

In OOH News By Satarupa Chakraborty - June 28, 2016

Branded paper plates feeding devotees upped the visibility quotient for TATA Salt at the crowded Kumbh Mela.

It's a Big Fight at OAA 2016

In OOH News By VJ Media Bureau - June 21, 2016

Presenting a shoulder-to-shoulder competition among OOH stalwarts at OAA 2016, Milestone Brandcom walked away with 13 metals in total, Kinetic with 12 and Social Street with 11. Madison OOH kept their award inventory to 6 metals while new entrants Active Media Innovations walked away with 5 metals and Ecosys OOH bagged 4 awards out of their 5 entries.

It's Time for outdoor advertising in India to evolve: Emraan Kureshi

In OOH News By VJ Media Bureau - June 18, 2016

Media has transformed newspapers into e-papers and television into mobile apps and now is the time for the outdoor to evolve.