Kabali roars on Mumbai streets
By Satarupa Chakraborty - August 11, 2016
As part of Kabali's promotion, premium cars and walls of Mumbai were adorned with actor Rajnikanth's branding.
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Rajnikanth's latest blockbuster movie Kabali went to win over Mumbai through unique out-of-home formats. Mural art on the street walls was painted in various vantage locations like Mahim, Matunga, Lower parel, Juhu etc. The walls became selfie-points of young fans and movie enthusiasts. Along with the wall art, Limousine cars cruised on Mumbai streets with special branding of the star and the movie.
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Responsible for the activation, Emraan Kureshi of Active Media Innovations, said, "Kabali, like any other Rajnikanth-starrer movie, is a fan-driven movie. We wanted to focus on the fact that how Rajnikanth is still a mafia when it comes to movie industry. Our activations always encouraged maximum social media generation.â€