Robust credit control system is vital for growth: Pawan Bansal

In Viewpoints By M4G Bureau - October 14, 2014

The session by Pawan Bansal, COO - Jagran Engage, at Karnataka Talks OOH emphasised that if credit period is reduced even with low margins, profitability can be increased.

Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul

In Viewpoints By M4G Bureau - October 14, 2014

During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.

Tap emerging opportunities in Tier II & Tier III markets: Lokesh Kumar

In Viewpoints By M4G Bureau - October 14, 2014

In his address"œTapping the Emerging Opportunities in Tier II and Tier III Markets in Karnataka”, Lokesh Kumar R, Director, IKON stresses that it's the OOH industry's responsibility to reduce clutter and increase the brand value for their clients.

Wall Graffiti Media transforms wall advertising

In OOH News By VJ Media Bureau - October 13, 2014

Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment

Vodafone launches hunt for perfect face for OOH campaign via Selfie competition

In OOH News By Bhawana Anand - October 13, 2014

The social media powered contest is running in cities like Pune, Nashik, Aurangabad, Solapur, Kolhapur, Goa, Amravati, Nanded, and Nagpur and Vasai

Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:

KSRTC passenger traffic is a huge OOH audience: Vishwanath K S

In Viewpoints By M4G Bureau - October 11, 2014

KSRTC's IMTC (Inter Modal Transit Centre) has substantial advertising space, says Vishwanath

Outdoor is an ideal media for social communications: Leela Sampangi

In Viewpoints By M4G Bureau - October 11, 2014

Karnataka State AIDS Prevention Society (KSAPS) uses a mix of outdoor formats to connect with the target audiences in the urban and rural sectors

Vodafone showcases winning spirit on OOH

In Campaigns By Bhawana Anand - October 10, 2014

The objective of the campaign was to communicate Vodafone's new offering and in the process activate the dormant subscribers and upscale the ticket (recharge) value per recharge

Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - October 10, 2014

Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation