Imagination Delivered adopts greener technology with EFI LED UV printer installation

In OOH Solutions By M4G Bureau - May 10, 2018

The printing firm boosts its efficiency with the environment-friendly installation to meet the upcoming demands in fleet & vehicle graphics, billboards, outdoor signage and many new materials and applications

Oreo makes ‘Twist, Lick, Dunk’ ritual global with new campaign

In OOH News By M4G Bureau - May 10, 2018

Oreo brings India together with its global ‘Oreo People’ campaign. The brand rolls out new global campaign, simultaneously across 50 markets in AMEA, LA, MEU, localizing with nuances to drive relevance

All-party meet in Kerala backs ban on use of PVC flex for advertising

In OOH News By M4G Bureau - May 09, 2018

K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban

Geopath launches enhanced ratings & audience location measurement platform

In OOH News By M4G Bureau - May 09, 2018

The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns

FBB’s Style Dekko for Metro Commuters

In Campaigns By M4G Bureau - May 09, 2018

The fashion clothing brand displays the recently-launched men’s range and new communication on Line 3 of DMRC, attracting the commuters from all walks of lives

ChargeIn Kiosk creates smart advertising avenue in Ujjain

In OOH Solutions By Bhawana Anand - May 08, 2018

The utility comes with a 32-inch LED screen for advertising, an interactive screen for payment gateways, a bar code scanner, money acceptor and receipt provider

Havas Media bags integrated media duties of Netmeds.com

In OOH News By M4G Bureau - May 07, 2018

The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office

Agra MC follows Delhi in making ground for unipoles

In OOH News By Bhawana Anand - May 07, 2018

The civic body hopes to mop up much more revenues through this initiative in order to achieve its annual advertising revenue target of Rs 25 crore; plans are afoot to strictly regulate rooftop media

IOAA intensifies action on illegal sites; to report matters directly to brands

In OOH News By Rajiv Raghunath - May 07, 2018

In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor site in any market for ad displays; if the ad displays are not removed within a week of the intimation, IOAA shall forward the information to the concerned municipal body

‘Interactivity will make OOH even more relevant’

In Viewpoints By Bhawana Anand - May 05, 2018

Emraan Kureshi, Founder & MD, Active Media Innovations, the firm behind many OOH innovations, talks about the innovation imperative.