Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018

In Research By M4G Bureau - June 04, 2018

Time spent at the cinema increased 3% between 2011 and 2018 as cinema owners have invested in more screens and a better experience for visitors

Vodafone red flags rail commuters on crossing tracks

In Campaigns By M4G Bureau - June 04, 2018

The campaign was conducted at 14 suburban stations in Mumbai to sensitise people on the hazards of taking shortcuts by crossing rail tracks

‘DOOH campaigns ensure strong brand recall’

In Viewpoints By Ria Banerjee - June 02, 2018

McNROE Consumer Products, a Kolkata based FMCG firm, has demonstrated a keen interest in using digital and other innovative OOH formats. Srinath Balakrishnan, Senior Brand Manager, McNROE Consumer Durables shares his perspectives on OOH advertising.

#UndoTheDamage says Vital Strategies this World No Tobacco Day

In Gallery By M4G Bureau - June 01, 2018

Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Media 24X7 wins ad rights at Khajuraho & Kullu Airports

In OOH News By M4G Bureau - June 01, 2018

The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years

Vital Strategies launches interactive campaign this World No Tobacco Day

In Campaigns By M4G Bureau - June 01, 2018

The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Vimal Singh and Varun Khullar team up for Happy mcgarrybowen’s Gurgaon operations

In OOH News By M4G Bureau - June 01, 2018

Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint

Madison Media wins Continental Coffee media mandate

In OOH News By M4G Bureau - May 31, 2018

Madison Media won this account and will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs 25 crore per annum across all media

AC brands queue up at JCDecaux bqs

In Campaigns By M4G Bureau - May 31, 2018

AC brands like Daikin, Hitachi, and Carrier Midea opted for JCDecaux media assets in Delhi NCR to connect with their respective target audiences

Hindustan Publicity & Focus Media bag media rights at 16 stations on Delhi Metro Line 2

In OOH News By M4G Bureau - May 31, 2018

The advertising rights for 16 stations on DMRC’s Yellow line have been bagged by Hindustan Publicity and Focus Media in a joint venture. Line 2 is an important travel route for commuters from North & Central Delhi to South Delhi & Gurgaon