Qatar’s Elan Media to integrate DOOH inventory with LMX SSP

In Digital OOH By M4G Bureau - January 03, 2024

Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."

‘Top-of-the-mind recall critical for demand generation, supply management’

In Gallery By - January 02, 2024

Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.

TheSmallBigIdea ushers in ‘Merry Christmas’ bomhomie

In Campaigns By M4G Bureau - December 29, 2023

The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding

Posterscope India makes waves with ‘Aquaman and the Lost Kingdom’ innovation in the sea

In Digital OOH By M4G Bureau - December 29, 2023

“We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city,” says Posterscope India MD Imtiyaz Vilatra

Christian Dior offers visual feast to travellers at Hong Kong International Airport

In Campaigns By M4G Bureau - December 29, 2023

Christian Dior Parfums recently captivated the attention of travellers at Hong Kong International Airport with the stunning debut of ‘The Atelier of Dreams’ as part of its Christmas season celebrations.

Khushi Advertising crafts marketing extravaganza for Salaar – Ceasefire

In Campaigns By M4G Bureau - December 26, 2023

From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed audiences in the enchanting world of Salaar.

Air India draws attention to its flights connecting 230 European destinations

In Campaigns By M4G Bureau - December 26, 2023

The campaign is timed with the holiday season

‘OOH growth expectations leaning towards double-digit’

In OOH News By Rajiv Raghunath - December 26, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact across various categories

Connect Network launches Immersive, transforming cinema planning

In OOH News By M4G Bureau - December 22, 2023

The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning

Digital cheer for urban millennials: Honor Smartphone & TagTalk Media's 2-wk holiday fiesta for Honor 90 5G

In Digital OOH By M4G Bureau - December 21, 2023

Campaign has been rolled out in major metros that include Delhi, Mumbai, Bengaluru, and Pune, on 200+ displays