‘Design specific to local conditions, foundation analysis, regular audit & maintenance must for hoarding stability’

In Viewpoints By Rajiv Raghunath - July 01, 2024

Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.

Khushi Advertising launches integrated marketing campaign for ‘Kalki 2898 AD’ in collaboration with Vyjayanthi Movies

In Campaigns By Sakshi Sanghavi - June 28, 2024

The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.

2025 World Out of Home Organization Global Congress heads for Mexico City

In OOH News By M4G Bureau - June 28, 2024

WOO working closely with ALOOH, the trade body representing Out of Home in the LATAM region for the Congress

75Media unveils its ESG plan in line with UN SDGs

In OOH News By Rajiv Raghunath - June 27, 2024

Company already qualifies for a four-star SDG rating, which puts it in the top 10% of businesses researched by Support the Goals.

Miraj Cinemas inaugurates new 4-screen multiplex in Chennai

In OOH News By M4G Bureau - June 27, 2024

The multiplex features a total seating capacity of 555 spread across its four auditoriums

Spain-based ICON Multimedia to Implement its DENEVA PIDS on Tel Aviv's Green Line Tram

In OOH News By M4G Bureau - June 27, 2024

The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the Green Line

Leading the way in customised digital display solutions

In OOH Solutions By Sakshi Sanghavi - June 26, 2024

Gaganpreet Singh Malhotra, Director, Wybor speaks about offering quality solutions in a price-sensitive market

Pune OOH wears a busy look about it

In OOH News By Sakshi Sanghavi - June 25, 2024

Brands of all hues adorn the large formats

Ammar Millwala, Head- Integrated Media, Aditya Birla Capital joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 25, 2024

Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.

Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

In OOH News By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats