Results For "ISE"
993 News Found
'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'
In Research By M4G Bureau - July 04, 2018
The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.
Gurugram MC strikes at mall & Metro media in the city
In OOH News By M4G Bureau - June 28, 2018
The Municipal Corporation of Gurugram (MCG), going by the Haryana Municipal Corporation Advertisement Bye-laws, has swooped down at two malls -- Ambience Mall and MGF Metropolitan Mall -- and the Huda City Centre Metro station to remove or shroud advertising media there
Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport
In Campaigns By M4G Bureau - June 26, 2018
The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates
‘We want Noida to become a major OOH destination’
In Viewpoints By Bhawana Anand - June 25, 2018
After more than a year of losing out on OOH revenues, Noida Authority is now bent upon transforming the outdoor scenario of the city by introducing a new policy which aims to regulate the advertising business and bring value to the advertisers, says Rakesh Mishra, Additional CEO, Noida Authority
DMRC ridership dips but network reach expands
In OOH News By M4G Bureau - June 21, 2018
The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future
‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA
In Gallery By M4G Bureau - June 20, 2018
India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game
‘Connecting with the connected’
In Viewpoints By Gautam Bhirani - June 20, 2018
In a world where even relationships are digitised today, it is vital to assess the impact of OOH on the digitised consumers
Uber drives its progressive brand positioning ahead
In OOH News By M4G Bureau - June 12, 2018
Conceptualised by Ogilvy, the campaign aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India
MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018
In OOH News By M4G Bureau - June 12, 2018
Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.
KPMG India Media & Entertainment Head Girish Menon to speak at OAC 2018
In OOH News By M4G Bureau - June 08, 2018
Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions