Results For "ISE"
993 News Found
Sapphire Media & Armour Digital OOH partner OAC 2024 as Presenting Sponsors
In OOH News By Sakshi Sanghavi - June 19, 2024
OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.
Godrej Appliances and MOMS surprise travellers with an innovative baggage claim experience
In Campaigns By Sakshi Sanghavi - June 13, 2024
The campaign was executed on the baggage conveyor belt of the Goa Mopa airport
‘Robust OOH metrics key to transparency, trust, collaboration’
In OOH News By Vasant Jante - June 10, 2024
Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha
In OOH News By M4G Bureau - June 06, 2024
Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.
I&B Ministry mandates self-certification by advertisers, agencies before publishing all advertisements
In OOH News By M4G Bureau - June 05, 2024
While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the Ministry’s press release.
Mera Hoardings partners with ICC to promote T20 World Cup globally
In OOH News By M4G Bureau - June 03, 2024
The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims to raise awareness for the T20 Cricket World Cup in the USA, Guyana, and Barbados, where the matches are being played.
Raise accountability standards for OOH: Experts at Goafest 2024
In OOH News By M4G Bureau - June 03, 2024
The panel also discussed strategies for OOH adaptation to an ever-evolving media landscape
Aatika Ansari, Head of Marketing and Digital, Pernod Ricard India, joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 31, 2024
“OAA strives to recognise good creative work,” says Aatika
Bombay HC asks CIDCO to present concrete policy on hoardings
In OOH News By M4G Bureau - May 28, 2024
Court prioritises safety and structural integrity of the media over blanket removal of hoardings
Centralised planning vital for rural marketing strategies
In Viewpoints By - May 22, 2024
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to on-ground managers, which is detrimental to the expected business outcomes.