Dollar Industries focuses on menstrual hygiene with #BeFreeBeYou initiative

In OOH News By M4G Bureau - August 08, 2019

Promoting facilities for underprivileged girl children, the brand plans to install 100 sanitary vending machines in schools across the state in phase-1

Yogesh Lakhani conferred with doctorate degree

In OOH News By M4G Bureau - August 06, 2019

The CMD of Bright Outdoor Media Pvt. Ltd., was recently awarded the doctorate degree from the prestigious Sorbonne University

Fly Up heats up OOH in WB with ‘Karle chill’ campaign

In Campaigns By M4G Bureau - July 10, 2019

Executed by Kolkata-based Hindusthan Publicity, Fly Up from Greenfizz Beverages has deployed the campaign on hoardings, transit media and digital screens across main railway and metro stations in West Bengal

Ocean appoints Phil Hall, Stephen George as co-MDs for UK

In OOH News By Rajiv Raghunath - July 01, 2019

Hall, who departs UK’s leading media agency MediaCom after an 18 year stint, will oversee Ocean’s UK commercial operations. Steve George takes responsibility for the franchise and development functions in the UK

Goa OOH set for new regulatory policies

In OOH News By Pray Jani - June 28, 2019

Media owners in the state meanwhile find little merit in the government’s announcement of uniform OOH policy

Mastercard enables virtual live soccer excitement for children in cancer treatment

In Campaigns By M4G Bureau - June 20, 2019

The unique initiative brings together young cancer patients with their Soccer idols using robots during a friendly match between Brazil and Honduras

‘Key to success in OAA 2019 contest’

In Viewpoints By M4G Bureau - June 13, 2019

Jiveshdeep Singh Sandhu, an eminent marketer with cross-industry experience, shares his experience of being on the Jury of Outdoor Advertising Awards (OAA) contest, and what to keep in mind while submitting the entries to the OAA 2019 contest

#LEJAYENGE kicks off on wheels

In Campaigns By Ria Banerjee - June 10, 2019

Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and buses across metros, riding on the ICC Cricket World Cup 2019 wave

OOH it’s Golmaal Jr!

In Campaigns By Pray Jani - May 29, 2019

Sonic channel promotes the new comedy show for children ‘Golmaal Jr’ with colourful, vibrant creatives across Mumbai’s prime OOH

Chanel turns DOOH into Sketch Book

In Gallery By - May 09, 2019

The premium brand revives childhood mother’s day memories with interesting outdoor campaign on JCD digital screen