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1388 News Found
KFC's veggie spread on OOH
In Campaigns By MunmunSaha - September 17, 2013
The'KFC So veg, so good', campaign was kicked off in Pune with mouth-watering images of their veggie meal on hoardings meant to grab the attention of the TG.
Digital OOH: What ails it?
In OOH News By Bhawana Anand - September 05, 2013
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take off in any meaningful way. Why? Outdoor Asia probes the different aspects and gets a discussion going . Read on
'OOH + Social media is the way to go'
In Viewpoints By M4G Bureau - September 04, 2013
Monster Media is an interactive technology pioneer and designer of award-winning digital out-of-home (advertising solutions. Recently the company announced that it has acquired the assets of LocaModa, Inc., provider of leading social media and mobile platform available in the DOOH space. In a chat with Outdoor Asia, Liam Boyle, MD, Monster Media, talks about the acquisition and more…
Marvel Realtor goes green on hoardings
In OOH News By MunmunSaha - September 02, 2013
The campaign promotes the real estate brand's new project Selva Ridge situated in a forest reserve
2013 OBIE Awards
In Digital OOH By VJ Media Bureau - August 05, 2013
Outdoor Association of America (OAAA) is the lead trade association representing the OOH advertising industry in America. The OBIE Awards that are given away by OAAA recognize excellence in OOH creativity. Presented in the next few pages are the Gold Winning entries in this year's OBIE Awards.
