14th Outdoor Advertising Convention begins in Mumbai

In OOH News By Bhawana Anand - July 27, 2018

The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and solution providers

Global OOH leaders to speak on technology & OOH at OAC 2018

In OOH News By M4G Bureau - July 24, 2018

Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain to address the convention over the two days

Lenovo appoints Publicis Media to handle global media strategy, planning, buying

In OOH News By M4G Bureau - July 18, 2018

Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets

The Social Street inks partnership with sports creative agency Works

In OOH News By M4G Bureau - July 18, 2018

The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market

10th Russia OOH Congress to be held in St. Petersburg during Sept 27-29

In OOH News By M4G Bureau - July 09, 2018

The OOH Congress is expected to have the participation of 300+ Russian and global OOH delegates representing major operators, global advertising agencies, suppliers, clients, research and production companies as well as renowned international headliners

Global ad spends in 2018 strongest since 2010

In Research By M4G Bureau - June 22, 2018

Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH

‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

In Gallery By M4G Bureau - June 20, 2018

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game

Global Sports Commerce acquires Belgian firm BrightBoard

In Digital OOH By M4G Bureau - June 19, 2018

This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement

Ex-Posterscope Global President Annie Rickard plans own consultancy practice

In OOH News By M4G Bureau - June 01, 2018

The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry

JCDecaux SA signs exclusive pact with CiR for global airport intelligence

In OOH News By M4G Bureau - May 30, 2018

The agreement with CiR gives every JCDecaux airport direct access to the global passenger and traffic information of 550 airports