City of Sydney bats for DOOH-powered street furniture

In Digital OOH By M4G Bureau - December 14, 2017

The City Council maintains that the changes would help make Sydney more attractive and accessible while meeting the needs of today’s tech-savvy commuters, residents and tourists

City of Sydney calls for EoI for OOH media rights

In OOH News By M4G Bureau - December 12, 2017

The City of Sydney OOH contract is currently held by JCDecaux which will end by early 2018. Reports suggest that the contract is estimated to be worth between $30 million and $35 million a year

‘Voice will become primary way to interact with the world:’

In Research By M4G Bureau - December 06, 2017

Isobar’s innovation and strategy experts from around the world have defined five key trends that explore this evolving relationship between humanity and technology and predict a harmonious future

Manyavar & Mohey make a fashion statement on JCDecaux street furniture

In Campaigns By M4G Bureau - December 06, 2017

The campaign, planned and executed by Kinetic India, is running on JCDecaux Booster Network that provides powerful frequency ideal for enhancing Manyavar and Mohey’s brand recall and brand fame

‘Fukrey Returns’ lead actors board Mumbai Metro for movie promotion

In Campaigns By M4G Bureau - December 02, 2017

The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The entire event was planned by Excel Entertainment and was executed in tandem with Times OOH which holds the media rights on the Metro network

Century Group bags sole ad rights at Dibrugarh airport

In OOH News By M4G Bureau - November 30, 2017

Century Group of Companies has bagged the sole rights for a period of 10 years; With this acquisition, the company has expanded its portfolio of airport advertising offerings in the region as they also hold the rights at Imphal Airport and Silchar airport

Australia’s Telstra payphones to double up as DOOH units

In Digital OOH By M4G Bureau - November 27, 2017

JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend

Aditya Birla Capital positions itself as the ABC of all money matters

In Gallery By M4G Bureau - November 24, 2017

Planned and executed by The Social Street, the campaign was rolled out in 15 cities with more than 300+ high Impact sites adding up to more than 2.5 lakh sq. ft. wherein the Mumbai plan included the most iconic landmark sites like Patel Bridge and Bandra ROB

Aditya Birla Capital positions itself as the ABC of all money matters

In Campaigns By M4G Bureau - November 24, 2017

Planned and executed by The Social Street, the campaign was rolled out in 15 cities with more than 300+ high Impact sites adding up to more than 2.5 lakh sq. ft. wherein the Mumbai plan included the most iconic landmark sites like Patel Bridge and Bandra ROB

Great content makes a brand meaningful: Maria Garrido

In OOH News By Amaan Kazmi - November 21, 2017

Havas Group's Global Chief Insights and Analytics Officer Maria Garrido spoke at ‘The Meaningful Brands MasterClass’ organised by the group in Mumbai to get under the skin of brands that have succeeded in being meaningful to their consumers and understand what they do right