MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%

In Research By M4G Bureau - June 17, 2024

India among the most dynamic ad markets this year

ACKO CMO Ashish Mishra to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - June 13, 2024

Ashish Mishra will be sharing his perspectives on the theme: ‘Can OOH perform at every stage of the marketing funnel?’

From awareness to action: Mastering brand reach

In OOH News By Vasant Jante - June 11, 2024

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies

The now, next, and wondrous future of OOH

In OOH News By Vasant Jante - June 11, 2024

Innovation expert Dino Burbidge speaks the ever-evolving landscape of OOH advertising, powered by interactive technologies

Girish Ahuja, Head of Marketing, H&R Johnson joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 07, 2024

Girish Ahuja speaks about OOH & creativity and the relevance of OAA.

MOMS, DS Group achieve a spot in Limca Book of Records with Pulse of the Sky campaign

In OOH News By Sakshi Sanghavi - June 07, 2024

The record was set by flying 1150 vibrant kites across 1.2 kilometres in a straight line

MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha

In OOH News By M4G Bureau - June 06, 2024

Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.

Retail media is revolutionising DOOH advertising

In OOH News By Vasant Jante - June 06, 2024

Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong

75Media appoints Jan Vimal head of programmatic

In OOH News By Rajiv Raghunath - June 04, 2024

Paul Inman, MD, 75Media, says, “We felt it was the right time to bring onboard a specialist in pDOOH to help develop what will undoubtedly be a very important sales channel for our business.”

Raise accountability standards for OOH: Experts at Goafest 2024

In OOH News By M4G Bureau - June 03, 2024

The panel also discussed strategies for OOH adaptation to an ever-evolving media landscape