‘Interactivity will make OOH even more relevant’

In Viewpoints By Bhawana Anand - May 05, 2018

Emraan Kureshi, Founder & MD, Active Media Innovations, the firm behind many OOH innovations, talks about the innovation imperative.

ITW Consulting bags sole stadium branding rights for India-Ireland T20I series

In OOH News By M4G Bureau - May 04, 2018

This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.

Hotstar pads up for ‘The Largest Player Hunt Ever’

In Campaigns By M4G Bureau - May 03, 2018

The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform

Bullseye Media fast-tracking Jaipur Metro pillar media development

In OOH News By M4G Bureau - April 30, 2018

The company is putting up 1,000 plus front-lit structures on the metro pillars spread across the city

TradeStation gives everyone a ‘fresh look’

In Gallery By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiGo and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

TradeStation gives everyone a ‘fresh look’

In Campaigns By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiMassimo Goldstein and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

There is a big market for second-hand flexes: Swabhimaan

In OOH Solutions By Bhawana Anand - April 25, 2018

The NGO is associated with various high-buzz events like IPL, Pinkathon and TCS 10K Marathon to collect and recycle their flex banners and make 1,000 bags per month

Noida Authority engages EY to draw up new OOH guidelines

In OOH News By M4G Bureau - April 24, 2018

The draft guidelines are expected to be out in a month’s time; Noida Authority aims to mop up Rs 24 cr ad tax revenues a year

Ocean unveils Two Towers® DOOH on Manchester motorway

In Digital OOH By M4G Bureau - April 24, 2018

Audi and JD Sports are the launch partners for the Two Towers® Manchester that connect with an audience of 3.6 million people along the elevated section of the A57

‘OOH plus mobile retargeting works well for QSR brands’

In Research By M4G Bureau - April 20, 2018

When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises