‘Data and tech oriented OOH advertising growing in Asia’: Srikanth Ramachandran

In Gallery By - August 28, 2019

Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns

Madison Media launches Datask

In OOH News By M4G Bureau - August 23, 2019

It is an in-house data driven marketing and insights platform designed to identify and define personalized experiences at scale across creative, media and CRM

How a tilt in bus shelters reaped in higher visibility

In OOH News By Pray Jani - August 20, 2019

Ahmedabad based Het Graphics recommended a change in bus shelter screen angle, which led to a Rs 12 crore project drawing in better visibility and redefining the very medium

‘Data and tech oriented OOH advertising growing in Asia’

In OOH News By Pray Jani - August 02, 2019

Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns

‘Urbanization is a huge benefit for the OOH industry’

In OOH News By Pray Jani - August 02, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

UK’s Women’s Aid and Engine wins Grand Prix in Ocean’s 10th anniversary celebration of top DOOH campaigns

In Digital OOH By M4G Bureau - June 21, 2019

DOOH is redefining human engagement, says Ocean CEO Tim Bleakley

Colors Cineplex redefines entertainment at Nauchandi Mela

In Campaigns By Bhawana Anand - June 14, 2019

The space offers unique amenities and entertainment options to engage audiences and build experiential recall in Meerut

Podhigai Ads rolls out new initiatives to benefit media owners & clients

In OOH News By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground

Xiaomi takes on OnePlus in OOH, twitter battlefield

In OOH News By M4G Bureau - June 05, 2019

Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe

Appy spreads Fizz on OOH

In Campaigns By Bhawana Anand - April 17, 2019

The campaign has been spotted in Delhi malls and on Metro wrap