Hotstar Watch’NPlay takes its campaign to next level

In Gallery By M4G Bureau - May 15, 2018

In the second phase, the communication focuses on gratification and prizes already won or available to be won by the players through its Watch’NPlay feature

Broadsign brings on board Adam Green joins as SVP & GM, Broadsign Reach

In OOH News By M4G Bureau - May 15, 2018

Prior to joining Broadsign, Green spent eight years at Google, where he helped grow the company’s cloud-computing division and managed its relationship with Canadian tech giant Shopify

Hotstar Watch’NPlay makes a match of it

In Campaigns By M4G Bureau - May 15, 2018

The 2nd phase of the Hotstar campaign, executed by The Social Street, fans out to Tier I & II cities

India Today’s breaking news through OOH channel

In Gallery By - May 14, 2018

The media brand crafted a simple yet effective innovation to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero

eg. communications ventures into Metro station branding

In OOH News By Bhawana Anand - May 14, 2018

The OOH media owning firm plans to install digital media at the stations, along with the traditional formats

India Today’s live reporting through OOH channel

In Campaigns By Bhawana Anand - May 14, 2018

A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero

MCG stand on metro media largely influenced by revenue sharing demand

In OOH News By Bhawana Anand - May 11, 2018

The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram

Beverage category chilling out on Delhi Streets

In Campaigns By M4G Bureau - May 11, 2018

The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi

Hotstar pads up for ‘The Largest Player Hunt Ever’

In Gallery By M4G Bureau - May 10, 2018

The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform

Two new DTC tenders in pipeline

In OOH News By Bhawana Anand - May 10, 2018

Delhi Transport Corporation is expected to initiate two new advertising tenders. Bus body branding tender is expected to be out by the coming week whereas unipole advertising tender will take a month’s time