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‘Media, creative businesses need to collaborate much more’
‘Media, creative businesses need to collaborate much more’

In Digital OOH By Rajiv Raghunath - October 21, 2019

Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA

Weekly OOH News Round up
Weekly OOH News Round up

In Gallery By - October 19, 2019

Find out what made headlines this week

Chennai-based Podhigai Ads has executed a week-long campaign for V-Guard from Mahalaya to Dussera in West Bengal
Chennai-based Podhigai Ads has executed a week-long campaign for V-Guard from Mahalaya to Dussera in West Bengal

In Gallery By - October 18, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

BackLite Media to operate 200 screens at The Galleria in Abu Dhabi
BackLite Media to operate 200 screens at The Galleria in Abu Dhabi

In Digital OOH By Rajiv Raghunath - October 18, 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi

INOX Megaplex to offer extravagant advertising opportunities
INOX Megaplex to offer extravagant advertising opportunities

In OOH News By M4G Bureau - October 17, 2019

The new grand cinema theatre allows splash of advertising opportunities including digital LED displays & experiential activities

Madison Media wins Media AOR for Medlife
Madison Media wins Media AOR for Medlife

In OOH News By M4G Bureau - October 17, 2019

Won in a multi-agency pitch, the account will be handled by the agency’s Bangalore office - Madison Media Omega

LOCAD’S new ScreenOOH captures DOOH market
LOCAD’S new ScreenOOH captures DOOH market

In Digital OOH By Bhawana Anand - October 17, 2019

The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions

FMCG & Automobile categories are bigger takers for audience mapping
FMCG & Automobile categories are bigger takers for audience mapping

In OOH News By Pray Jani - October 17, 2019

Expanding their audience profiling avenues, RadioLocus sees brands being enthusiast about OOH ROI

Weddingz.in makes OOH messaging stress-free
Weddingz.in makes OOH messaging stress-free

In Campaigns By Bhawana Anand - October 17, 2019

An online wedding company shares the load of weddings by offering venues all across the country

Increase DOOH networks screens to 1mn: Sir Martin Sorrell
Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

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