Gas-o-fast ignites UP markets with anamorphic DOOH campaign crafted by ideacafe.agency

In Digital OOH By M4G Bureau - July 16, 2024

UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily, states, Joy Chatterjee, Associate VP and Head of Sales and Marketing for Consumer Division, Mankind Pharma

Logic to display data driven digital solutions at OAC’s OOH Expo

In OOH Solutions By Sakshi Sanghavi - July 15, 2024

“At OAC 2024, we see great value in connecting with OOH leaders including networking with potential clients, partners, and industry thought leaders, fostering collaboration and driving innovation within the OOH space,” says Pankaj Bellad, Business Head, Logic

Aashirvaad Atta unveils a timeless experience with ‘Rath Yatra - Through the ages’

In Campaigns By M4G Bureau - July 12, 2024

Launches ’Ratha Yatra Eka Aithiya’ campaign to showcase the timeless tales of Rath Yatra through an immersive 3-screen technology

PUMA India announces landmark campaign celebrating Indian Olympians ahead of Paris 2024

In Campaigns By Sakshi Sanghavi - July 11, 2024

The campaign 'See the Game Like We Do' highlights Indian Olympians' pursuit of glory

Devotees relish ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

In Campaigns By M4G Bureau - July 10, 2024

The brand has set-up a Beach Café to deliver an elevated experience

‘AI is a learning, generative element of intelligence that needs to be harnessed judiciously’

In Gallery By - July 09, 2024

Ocean Outdoor Group CEO Designate Stephen Joseph speaks about the growing role of AI and automation in OOH advertising, in conversation with Rajiv Raghunath

OAA 2024 Jury Meet in Mumbai today for 2nd Round judging

In OOH News By Sakshi Sanghavi - July 05, 2024

The Jury judges entries in two groups

‘We should have Roadstar up and running shortly’

In OOH News By Rajiv Raghunath - July 05, 2024

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the common currency for Indian OOH

Mumbai OOH leaders call for consistent, forward looking ad policy from BMC

In OOH News By Sakshi Sanghavi - July 04, 2024

Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.

OAA 2024 Jury Meet underway in Gurugram

In OOH News By Sakshi Sanghavi - June 28, 2024

Next two rounds of Jury meet to be held in Mumbai