Results For "ECI"
416 News Found
Kre8 Media expands partnership with StreetMetrics for mobile billboard measurement
In Digital OOH By Rajiv Raghunath - March 16, 2023
“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of Kre8 Media Outdoor Advertising
Worldcom OOH onboards Oliver Herrmann for international business development
In OOH News By Rajiv Raghunath - February 22, 2023
Worldcom OOH, a leading media strategy, planning, and trading company specialising in OOH, DOOH, and programmatic, is consolidating its activities in the European market.
‘Tested like Samsonite’ delivering a high decibel impact at T2, Mumbai Airport
In Campaigns By M4G Bureau - February 21, 2023
The airport campaign, executed by Rapport Outdoor Advertising in association with Times OOH, amplifies the toughness & durability of the product offering.
Non-metro OOH markets have the potential to attract higher ad spends
In OOH News By M4G Bureau - January 25, 2023
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.
‘It pays to go big on diversity of talent’
In Viewpoints By - December 27, 2022
The OOH industry needs change-makers, people who have a larger vision and the skills to articulate and communicate that vision, writes Fabian Trevor Cowan, Founder of 1BB & an Independent D/OOH Consultant. Fabian was earlier Country Head of Posterscope India, the specialist agency that he was associated with as early as 2011.
Amazon Music belts out high decibel ‘Best of 2022’
In Campaigns By M4G Bureau - December 19, 2022
The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists
Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising
In OOH News By Rajiv Raghunath - December 14, 2022
Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”
South India Talks OOH conference to be held at Courtyard by Marriott, Bengaluru on January 20, 2023
In OOH News By M4G Bureau - December 01, 2022
South India Talks OOH, presented by Coral Media, having as its main theme ‘The Big Leap into Future of OOH’, will feature both state-specific sessions, as well as presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.
MOMS rolls out high decibel campaign for 'Raymond Parx Music Fiesta'
In Campaigns By M4G Bureau - November 24, 2022
For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such as on bus shelters, trains, and metro networks.
CASHurDRIVE powers BJP’s high decibel Assembly elections campaign in Himachal Pradesh
In OOH News By M4G Bureau - November 10, 2022
BJP steps up the war of words on OOH canvas as the election fever reaches a high