Digital media drives political advertising to record high

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium

There's nothing like OOH for Australia Tourism...

In Campaigns By Bhawana Anand - March 26, 2014

It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...

OOH blockbusters from Movies Now

In OOH News By VJ Media Bureau - March 19, 2014

With the launch of a new pan-India integrated promotional campaign, Movies Now Channel engages with its viewers through different mediums with OOH spearheading it.

Go green and be cost effective

In Viewpoints By M4G Bureau - March 18, 2014

Aditya Sikri, CEO -- Propcare Mall Management (Mantri Square), tells Outdoor Asia what more the OOH industry players can do to drive greater brand usage of the medium in Bangalore.

'OOH, one of the most preferred mediums in the state'

In Viewpoints By M4G Bureau - March 18, 2014

Bidyut Nath, Head - Advertising & Corp. Communications- Dollar Industries Ltd tells Outdoor Asia why the OOH medium really works for the brand in Bangalore and rest of Karnataka.. .

Vodafone goes high on BTL for 3G

In OOH News By VJ Media Bureau - March 12, 2014

The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.

'A state with huge potential'

In Viewpoints By M4G Bureau - March 11, 2014

Anand Poddar, Head - Outdoor Advertising, Lux Industries Ltd, tells Outdoor Asia why the brand rides high on the OOH medium in Karnataka.

'Need a common platform to resolve issues'

In Viewpoints By M4G Bureau - March 11, 2014

Kamal Tandon, CEO, Nalli, throws light on some key issues that need to be resolved in the OOH segment for a brand to leverage the medium in a much better manner in a market like Karnataka.

'Give us well tailored plans with good value sites'

In Viewpoints By M4G Bureau - March 11, 2014

Samar Singh Sheikhawat, Senior VP, United Breweries Ltd, on what issues need to be sorted out for the brand to spend more on the OOH medium in Karnataka and more in a chat with Outdoor Asia..

'Industry rate card will surely help'

In Viewpoints By M4G Bureau - March 10, 2014

In a chat with Outdoor Asia, Cyriac John Joseph, Senior General Manager - Marketing, Brigade Group, tells why the OOH medium works for the brand in Bangalore and what can take it forward.