Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

GoJek’s search for engineers ends at OOH

In Campaigns By Bhawana Anand - October 11, 2019

The Super App gives the job-hunting platform avatar to the OOH medium

OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study

In Research By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately

Sunny Oil’s new brand recipe includes OOH

In OOH News By M4G Bureau - August 29, 2019

Called “Life Aapki, Recipe Aapki” campaign, the brand is set to reach out to the masses with OOH medium and offline activations

How a tilt in bus shelters reaped in higher visibility

In OOH News By Pray Jani - August 20, 2019

Ahmedabad based Het Graphics recommended a change in bus shelter screen angle, which led to a Rs 12 crore project drawing in better visibility and redefining the very medium

Kajaria Ceramics' new brand building campaign to be visible on airport media

In OOH News By M4G Bureau - August 14, 2019

The 360-degree campaign planning includes a significant budget for OOH medium especially airport media

‘Invest in modernising business processes’

In Viewpoints By Rajiv Raghunath - August 14, 2019

Barry Cupples, Global CEO, Talon underlines the importance of data-driven campaign planning and evidence-based measurement of the medium

New digital display array calls out to travellers at Mumbai Airport

In Gallery By - August 06, 2019

Already installed, the new digital display array is a powerful medium for brand storytelling

Times OOH unveils new UHD digital displays at Mumbai Airport

In Digital OOH By Bhawana Anand - August 06, 2019

Already installed, the new digital display array is a powerful medium for brand storytelling

LIC carves its name on Shivaji Stadium Metro Station

In OOH News By Bhawana Anand - August 01, 2019

The station rights are handled by JCDecaux India; also handling exclusive rights for airport express line