Results For "Digital"
1003 News Found
NDMC invites bids for installing digital screen at Rajiv Chowk
In OOH News By Bhawana Anand - January 06, 2015
The digital screen will be used to display social messages, city information, news updates, entertainment content
Wildcraft appoints DDB Mudramax for all media activities
In OOH News By VJ Media Bureau - December 24, 2014
DDB Mudramax will be responsible for all media (mass media including digital) activities viz. planning, buying and implementation for Wildcraft.
JCDecaux India offers new OOH avenues at KIAB
In OOH News By Bhawana Anand - December 19, 2014
The company offers live display, floor branding and digital properties at the airport
JCDecaux's Digital Towers amazes passengers at Changi Airport
In Digital OOH By Bhawana Anand - November 24, 2014
Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.
Engage OOH firms in Bengaluru's infrastructure development: Anil Kannambille
In OOH News By Rajiv Raghunath - November 14, 2014
Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH
Wall Graffiti Media transforms wall advertising
In OOH News By VJ Media Bureau - October 13, 2014
Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
Digital music company Saavn tunes into the outdoor
In Campaigns By Jubilee Cardozo - September 23, 2014
Bright Outdoor Media executed the brand's 30-day campaign in Mumbai
JCDecaux India introduces digital media at KIA, Bangalore
In OOH News By Bhawana Anand - September 22, 2014
The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens
Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands
In OOH News By Rajiv Raghunath - August 20, 2014
The OOH firm runs a digital TV screens network inside the busy station