Aircel - Perfect Goal

In Gallery By - December 10, 2013

OOH agency DDB MudraMax designed a flash mob activity for their client Aircel showcasing a group of boys playing live football in Express Avenue Mall, Chennai to promote the limitless pocket gaming card.

Drink, but don't drive

In Gallery By - December 10, 2013

In sync with the God-fearing Indian mindset, McCann Erickson a designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.

Is the Indian OOH aesthetically challenged?

In Viewpoints By M4G Bureau - October 16, 2013

Aesthetics is an integral part of the OOH format. However, due to several issues, this aspect seems to have taken a beating with very little being spent on designing and maintenance of the sites in the Indian OOH context. Outdoor Asia speaks to two OOH media designing professionals, COL. S.R. PRASAD (RETD.), Chief Consultant, Excel Consultants and Provas Kumar Ghosh, Director, SAI HITECH Advertising, to get to the bottom of this issue.

Ireo builds a clutter breaking campaign

In Campaigns By Bhawana Anand - September 27, 2013

Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign was designed by OOH agency Milestone Brandcom. Here's a look.

'OOH + Social media is the way to go'

In Viewpoints By M4G Bureau - September 04, 2013

Monster Media is an interactive technology pioneer and designer of award-winning digital out-of-home (advertising solutions. Recently the company announced that it has acquired the assets of LocaModa, Inc., provider of leading social media and mobile platform available in the DOOH space. In a chat with Outdoor Asia, Liam Boyle, MD, Monster Media, talks about the acquisition and more…

OAC 2013: Designing OOH aesthetically

In OOH News By VJ Media Bureau - July 06, 2013

Torsten IIIgen shares how out-of-home may be constructed by increasing the attractiveness of the media

Godrej LOCKSS gives wheels to innovation

In OOH News By VJ Media Bureau - July 04, 2013

Godrej Locking Solutions and Systems created an experience zone in form of a van known as 'Innovation on Wheels - where technology meets design' to give their customers an enriching experience.

HP expands large format range for APAC markets

In OOH News By VJ Media Bureau - July 01, 2013

The new range is expected to help industrial printing companies produce high value applications with improved productivity, image quality and application versatility.

OAC 2013: Torsten IIIgen shares views on Design & Construction of OOH media

In OOH News By VJ Media Bureau - June 19, 2013

At OAC 2013, Torsten IIIgen, Design Director, Inros Lackner will share his experience on the aesthetics of the OOH medium.

Drink but don't drive

In Campaigns By Bhawana Anand - March 05, 2013

In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.