Results For "Data"
266 News Found
‘Data & technology key to OOH growth'
In Digital OOH By Bhawana Anand - November 07, 2019
Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials
Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region
In Digital OOH By Rajiv Raghunath - November 05, 2019
AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media
TaxiTop takes data driven approach for cab branding
In OOH News By Pray Jani - October 30, 2019
A Kolkata based start-up enters in the transit business offering DOOH with economical costing
FMCG & Automobile categories are bigger takers for audience mapping
In OOH News By Pray Jani - October 17, 2019
Expanding their audience profiling avenues, RadioLocus sees brands being enthusiast about OOH ROI
oOh! launches Smart Reach connecting advertisers with 25% more buyer audience
In Digital OOH By Rajiv Raghunath - September 06, 2019
Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours
DPAA’s 2019 Video Everywhere Summit in New York on Oct 15
In Digital OOH By Rajiv Raghunath - September 05, 2019
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
Ambient brings Artificial Intelligence to Cinema Buying
In OOH News By M4G Bureau - August 30, 2019
Ambit Analyser tool has been revamped & upgraded with the data for over 10,000 screens across metros, mini metros and tier 2 cities
‘Data and tech oriented OOH advertising growing in Asia’: Srikanth Ramachandran
In Gallery By - August 28, 2019
Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns
Madison Media launches Datask
In OOH News By M4G Bureau - August 23, 2019
It is an in-house data driven marketing and insights platform designed to identify and define personalized experiences at scale across creative, media and CRM
‘Invest in modernising business processes’
In Viewpoints By Rajiv Raghunath - August 14, 2019
Barry Cupples, Global CEO, Talon underlines the importance of data-driven campaign planning and evidence-based measurement of the medium