DDB MudraMax-Media appoints Gerald Roche as Sr VP

In OOH News By VJ Media Bureau - June 04, 2015

Gerald has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades

Philips promotes juicer innovatively through street play

In Campaigns By Bhawana Anand - May 28, 2015

Pathfinder organised the onground activity over four weekends at parks and hangout areas in Delhi and Mumbai

North Delhi MC swooping down on unauthorised outdoor media & displays

In OOH News By VJ Media Bureau - May 21, 2015

The move follows the Delhi High Court order mandating the Municipal Corporations of Delhi (MCDs) to root out unauthorised hoardings in the city within two months

B Natural grabs attention of health-conscious Mumbai

In Campaigns By VJ Media Bureau - May 21, 2015

Crossroads, a unit of IKON, has executed the brand campaign in Mumbai

Kinetic India is presenting sponsor of OAC 2015

In OOH News By VJ Media Bureau - May 20, 2015

Kinetic India's decision to be the presenting sponsor of OAC 2015 is in keeping with the firm's continued efforts to expand its footprint on the Indian OOH landscape while adhering to the highest standards set by Kinetic Worldwide.

ITC's Aashirvaad Atta gives OOH audience food for thought

In Campaigns By VJ Media Bureau - May 20, 2015

Crossroads, a unit of IKON, has executed the campaign in Bengaluru, Rest of Karnataka and Rest of Tamil Nadu

Vodafone chugs into Udaipur railway station with elaborate branding

In Campaigns By VJ Media Bureau - May 18, 2015

The telecom major has taken up extensive media at the Udaipur station for a quarter beginning April 1 and would consider extending the branding period if the business demands it.

Ridlr App goes outdoor to grow user base

In Campaigns By Bhawana Anand - May 14, 2015

Laqshya Media executed the campaign in Delhi

OOH must offer better visibility, greater coverage: Brand leaders

In OOH News By Soneeta Sethi - May 12, 2015

Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel, and C Sarath Mohan, Manager- Branding, Jaypee Cement discuss'What will it take to draw more brands to Tamil Nadu' at the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

Make PPP projects more industry-friendly: OOH leaders

In OOH News By VJ Media Bureau - May 11, 2015

During a session themed'Can PPP Projects Give OOH Industry a Bigger Footprint Across The State & Improved Profitability', industry leaders of Chennai & ROTN deliberated upon how OOH firms in the region can play a more meaningful role in PPP projects, especially in the infrastructure space