OAA 2024 announces awards shortlist

In OOH News By M4G Bureau - July 05, 2024

The winners will receive their metals at the OAA 2024 awards function on July 27

‘We should have Roadstar up and running shortly’

In OOH News By Rajiv Raghunath - July 05, 2024

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the common currency for Indian OOH

Mumbai OOH leaders call for consistent, forward looking ad policy from BMC

In OOH News By Sakshi Sanghavi - July 04, 2024

Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.

Record breaking entries for OOH Advertising Awards 2024

In OOH News By Sakshi Sanghavi - July 01, 2024

OAA 2024 received a total of 348 entries across 7 categories.

OAA 2024 Jury Meet underway in Gurugram

In OOH News By Sakshi Sanghavi - June 28, 2024

Next two rounds of Jury meet to be held in Mumbai

2025 World Out of Home Organization Global Congress heads for Mexico City

In OOH News By M4G Bureau - June 28, 2024

WOO working closely with ALOOH, the trade body representing Out of Home in the LATAM region for the Congress

Spain-based ICON Multimedia to Implement its DENEVA PIDS on Tel Aviv's Green Line Tram

In OOH News By M4G Bureau - June 27, 2024

The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the Green Line

Raheel Amjad, CBO - Media & Advertising, Adani Airport Holdings to speak at OAC 2024

In OOH News By M4G Bureau - June 27, 2024

Raheel Amjad will engage in a panel discussion on ‘How to get brands to show more love for OOH?’

Pune OOH wears a busy look about it

In OOH News By Sakshi Sanghavi - June 25, 2024

Brands of all hues adorn the large formats

Ammar Millwala, Head- Integrated Media, Aditya Birla Capital joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 25, 2024

Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.